Research

Over the last year we have run 3 large studies

• The impact of media integration on business results

In this study we interviewed over 400 Belgian companies. Data collected: business results, use of alternative media, and level of media integration

• Consumer attitudes towards media integration in Belgium

6300 Belgian consumers participated in this study. We learned more about consumer attitudes towards different media and the impact these media are having on message recall and brand loyalty

• The use of social networking sites in Belgium

1450 Belgian consumer participated in this study. We learned about consumer attitudes towards different social networking sites, and what types of consumer need to be targeted to ensure maximum buzz on sites like facebook and netlog

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